Paul Lafayet represents Hong Kong's most successful French Patisserie in prestigious and quality-conscious locations. We are proud to provide “fresh-made, hand-made and daily-made” Patisseries, Macarons and our iconic Crème Brûlée with the highest range of flavors available on market, using the best quality ingredients ever. Checkout our current openings and join the Paul Lafayet's family!

  • E-Commerce & Marketing Executive
  • Online & Marketing intern

To apply, please send your cover letter and resume to

E-Commerce & Marketing Executive

We are looking for a E-Commerce & Marketing Executive to join our Hong Kong office. The successful candidate will be immaculately presented, bright, and personable with excellent organizational and interpersonal skills. He/she will work closely with the Marketing Manager to ensure a smooth e-Commerce operation and assist in the marketing team.

Job Description

  • Develop e-commerce strategy to improve website performance in relation to traffic acquisition, sales, conversion to reach sales target
  • Assist to plan, coordinate and execute marketing strategies and campaigns
  • Establish and monitor e-commerce overall operation process and improvement, including customer service, daily operations, orders fulfillments, website content etc.
  • Handle customer enquiries and complaints by providing appropriate solutions or alternatives and follow up to ensure resolution
  • Provide regular result analysis and reporting on product sales trend, website traffic and suggest areas of improvement
  • Come up with new topics and ideas through research and understanding of the targeted market segments
  • Write, edit for website, newsletters, and social media management with a focus on SEO optimization, sales leads generation and brand promotion
  • Support in product innovation, administration and ad hoc project management tasks as required by the company
  • Ability to handle multi-task, target-oriented, work under pressure and meet deadlines required


  • Bachelor holder or above in Marketing, Communication, Hospitality Management or related disciplines
  • 1-2 years of related experience in marketing and E-Commerce
  • Experience conversion management, sales journey optimisation, traffic analysis and reporting tools
  • Good knowledge in Excel with strong analytical skills
  • Good command in both written and spoken English and Cantonese
  • Able to handle multiple projects with good time management skills


  • Self-motivated, well-organized, initiative, responsible, hard-working and focus
  • Excellent social and communication skills
  • Sensitivity of western dessert

To apply, please send your cover letter and resume to